AI + Automation · Dallas, TX
We Build and Run the AI That Delivers the Work
Most AI services being sold today are prompt chains dressed up as infrastructure. Someone connected ChatGPT to a Zapier workflow, wrapped it in a Notion template, and put it on a landing page. That is not AI infrastructure. It is a fancy form.
We build custom AI systems for your marketing and operations that connect to real business data, make decisions across context, and run on infrastructure you control. Your data stays yours. The system learns from your actual outcomes and earns more autonomy only as the results prove it, with you signing off at each step.
Free 30-min audit · No commitment required
The Difference
What We Actually Build
Traditional marketing automation does exactly what you tell it to and nothing more. A lead fills out a form, a sequence fires, a task gets created. That is rule-based logic, and rule-based logic breaks the moment something does not fit the pattern.
Real AI infrastructure introduces a reasoning layer. It reads context, weighs multiple signals, and decides what happens next without waiting for you to write every rule. The same capability applies whether the work is marketing (lead routing, content publishing, campaign ops) or operations (account management, vendor communications, internal reporting).
We build it custom for your business. It runs on infrastructure you control, so your data stays yours. It learns from your real outcomes, and it earns more autonomy only as the results prove it, with you signing off.
Photo: Pexels
What We Build
AI Across Marketing and Operations
Not tools you configure yourself. Purpose-built systems we design, implement, and connect to your existing stack. The same approach applies whether the work is customer-facing or internal.
AI Lead Operations
From the moment a lead comes in: qualification, CRM record creation, routing to the right rep, instant response, and follow-up sequencing. If no one responds within a defined window, it escalates. We built this for GOAT Home Services and got their lead response time under five minutes. It runs automatically across every channel they use for lead gen.
AI Workflow Automation (n8n + Claude Agents)
We design and build n8n workflows with embedded AI nodes and Claude agent integrations. These are not send-an-email-when-a-form-submits automations. They are decision-making systems: workflows that analyze incoming data, branch based on intelligent conditions, generate personalized outputs, and loop back with results.
AI Operations and Internal Automation
Account management, vendor communications, internal reporting, support triage: the same AI infrastructure patterns that work in marketing apply across your back office. We audit your operations, identify the highest-leverage automation opportunities, and build the systems that remove the manual overhead.
Custom AI System Builds
If your use case does not fit a standard pattern, we scope it from scratch. Custom Claude agent pipelines for lead research and enrichment. AI-driven reporting workflows that write their own summaries. Multi-agent systems that coordinate across your CRM, billing, contracts, and email in a single orchestrated flow.
Photo: Pexels
<5 min
Lead response time for GOAT Home Services
5.95x
ROAS with AI-assisted paid acquisition
How We Engage
Flexible by Design
There is no single way to work with us. Some engagements start with a project and stay there. Others grow into ongoing retainers as the system matures and takes on more of the operational load. The structure follows what your business actually needs.
Project Builds
Scoped, fixed-price work with a defined deliverable. We build the system, hand it over, and document it so you own it completely. Audit and discovery work starts at $1,000. AI system builds start at $2,500. Agent builds start at $5,000. No ongoing commitment required.
Ongoing Retainers
For businesses that want continuous improvement and operational coverage, we stay on as the team running and evolving the system. Retainers start at $1,500 per month. This works best when the AI system is handling live operations and needs monitoring, iteration, and expansion as your needs grow.
Embedded AI Operator
For companies that need the full picture covered, we operate as an embedded AI and automation function: building the system, running it, and taking on the output-level accountability of an internal hire. Priced like a senior contractor, without the overhead of employment. This is one way to engage, not the only one.
All work is sprint-based with no long-term lock-in. Full pricing on the pricing page.
Photo: Pexels
Built First, Sold Second
The Same System That Runs Whtnxt
We did not build a demo. We built the operational system that runs the Whtnxt consultancy, then productized the approach for clients.
The current stack: 13 specialized agents (Content Director, Account Manager, Growth Strategist, Marketing Technologist, and nine others), each with a defined scope and a set of executable skills. They are coordinated by an orchestrator that routes incoming requests to the right agent based on task type. The agents share a persistent memory layer built on Qdrant and Obsidian, so context carries across sessions instead of starting from zero every time.
The infrastructure includes 10+ custom MCP servers that connect the agents to real business systems: CRM, billing, email, contracts, analytics, content publishing, and more. This is not vaporware. It is the system running this business today. What we build for clients is a version of it scoped to their specific operations.
13
Specialized agents
50+
Executable skills
10+
Custom MCP servers
Photo: Pexels
Who This Is For
Businesses That Compete on Speed and Margin
Home Services Companies
You are running ads, phone calls are coming in, and somewhere between the form submit and the follow-up, jobs are slipping through. AI automation fixes the handoff. We built this for GOAT Home Services: lead routing, instant response, CRM records created automatically, escalation logic if no one responds in five minutes. Response time went under five minutes, and every inbound lead is captured and routed automatically.
Law Firms
Intake is your entire pipeline. A potential client who does not hear back within an hour often calls the next firm on the list. We build AI intake systems that qualify the inquiry, confirm receipt immediately, route by practice area, and follow up automatically until you are ready to take the call.
Therapy Practices
New patient inquiries require fast, careful handling. We build intake and scheduling automations that respond immediately, collect the right information, and route to the right provider without putting administrative burden on your clinical staff. Compliant by design, connected to your existing systems.
Marketing Teams Buried in Manual Operations
Your team spends hours pulling reports, enriching data, routing leads, and building sequences by hand. We audit your current operations, identify the highest-leverage automation opportunities, and build the systems that free your team to do the work that actually requires them.
Track Record
Results We Can Point To
We only claim numbers we can back up. Unverified figures are labeled pending.
<5 min
Lead Response Time
GOAT Home Services. We built their AI lead operations system: intake, qualification, CRM creation, routing, and escalation logic. Runs automatically across every lead channel they use.
5.95x
ROAS, AI-Assisted Paid Acquisition
Edward's prior in-house track record as a marketing operations director, not a Whtnxt client outcome. Included because it reflects the operating approach we bring to client engagements.
100%
Inbound Leads Captured and Routed
GOAT Home Services. Every inbound lead across their channels gets an instant response, an automatic CRM record, and escalation if no one replies, so nothing sits unseen in an inbox.
Go Deeper
How We Build It
The hub page gives you the what. These pages explain the how for clients who want to understand the underlying approach before engaging.
AI Agent Development
How we build multi-agent systems with persistent memory, structured tool access, and coordinated handoffs between specialized agents. Production infrastructure, not prompt chains.
Read the agent development page →
Custom MCP Server Development
How we connect AI agents to your real business systems: CRM, billing, contracts, email, and internal APIs. One server, any compatible AI client. The technical layer that makes the agents actually useful.
Read the MCP development page →
FAQ
AI + Automation FAQ
What is AI marketing automation?
AI marketing automation is the use of artificial intelligence to run marketing processes without manual intervention. It goes beyond traditional if-then automation by using machine learning and intelligent agents to evaluate context and make decisions in real time. Instead of following a fixed script, an AI-native marketing system adapts, prioritizes, and executes based on what the data actually says.
How is AI automation different from regular automation?
Traditional automation follows rules you define upfront. It does exactly what you programmed and nothing more. AI automation introduces a reasoning layer that can weigh multiple signals, interpret context, and choose the right action without you having to anticipate every scenario in advance. It gets better over time rather than staying static.
Do I own the system you build?
Yes. What we build runs on infrastructure you control. Your data stays on your systems. We hand over documentation so your team can understand and extend it. We do not build systems that only work if you keep paying us. If you want ongoing support, that is available as a retainer, but it is optional.
How much does AI automation cost?
Discovery sessions and audits start at $1,000. AI system builds start at $2,500. Agent builds start at $5,000 for a focused single-agent system. Ongoing retainers start at $1,500 per month. All engagements are project-based with no long-term contracts. Full pricing is on the pricing page.
What tools do you use?
We build primarily with n8n for workflow orchestration, Claude (Anthropic) for agent-based decision-making and content generation, and Model Context Protocol (MCP) integrations for connecting AI systems to your existing data sources. On the CRM side we work with HubSpot, Salesforce, Pipedrive, and others. The technical stack is on the AI agent development page.
Get a Free AI Automation Audit
We will review your current marketing and operations, identify where AI can replace manual effort, and show you what a purpose-built system would look like for your business. No sales pitch, no commitment.
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