About Us
Dallas's Performance Marketing Agency Built by a Marketer, Not a Suit
Whtnxt was founded in Dallas, TX by Edward Chalupa, a marketing strategist and automation engineer who spent 10+ years inside the companies most agencies pitch to. We built this because we saw what happened when paid media and automation were managed separately: wasted ad spend, broken follow-up, and leads falling through the cracks.
Dallas, TX
Founded 2022
5.95x
ROAS at iPEC
$2.5M
Revenue Driven
50+
Businesses Served
The Founder
Edward Chalupa
Founder & Chief Automation Strategist · Dallas, TX
Marketing strategist and automation engineer based in Dallas, TX. 10+ years managing millions in ad budget across Google, Meta, and programmatic — for education, tech, and professional services companies. My approach: find the leverage, build the system, measure the impact.
Most recently at iPEC Coaching, driving 5.95x ROAS and $2.5M in revenue through paid acquisition and funnel automation. I founded Whtnxt to close the gap most agencies leave open: running great ads and building the system that makes every click count.
Location
Dallas, TX
Serving
DFW & Remote
Recognition
Art214 30 Under 30 · 20+ TSPRA Gold Awards
Education
Digital Media, University of North Texas
What We Do
Performance Marketing + Automation
We run paid media and build the infrastructure behind it, so every ad dollar works harder and every lead gets followed up automatically.
Google Ads Management
Search, Performance Max, and Display campaigns optimized for leads and revenue. We manage your budget, write the copy, and report on what actually drives conversions.
Learn more →Meta Ads & Paid Social
Facebook and Instagram campaigns with full-funnel strategy: cold audience, retargeting, and lookalike. Creative that converts, not just impressions.
Learn more →Lead Generation & Automation
Attract high-intent prospects through targeted campaigns and automated outreach. Fill your pipeline on autopilot with n8n, HubSpot, and custom CRM integrations.
Learn more →Conversion Optimization
More revenue from the traffic you already have. We test, optimize, and refine your funnel so paid clicks land on pages that actually convert.
Learn more →Why Whtnxt
The Difference
Most agencies run ads or build systems. We do both and tie them together into a closed loop that turns every click into a customer.
Founder-Led
Edward is hands-on in every engagement. You work directly with the person who built the systems, not an account manager who re-sells your work.
Paid Media + Automation
We run your ads AND build the CRM and automation that captures every lead. No more paying a PPC agency and a separate ops consultant who don't talk to each other.
No Long-Term Contracts
Month-to-month engagements. Pause or cancel anytime. We earn your business every month by delivering results, not by locking you into a 12-month commitment.
Ready to Work with Whtnxt?
Book a free 30-minute strategy call with Edward. We'll map your biggest gaps and show you what's possible. No commitment required.
Get Your Free Strategy CallDallas, TX · No credit card required