Google Ads, Meta Ads & Marketing Questions Answered

Whtnxt charges a flat $800 ramp-up fee for the first month to build your campaign structure, then 12% of monthly ad spend with a $500 minimum ongoing. Most Dallas SMBs spend $2,000–$8,000/month in ad spend, so management fees land between $500–$960/month. There are no long-term contracts.

Results vary by industry and competition, but Whtnxt's managed accounts have averaged a 5.95x return on ad spend across home services and professional services clients in the DFW market. A realistic target for a new campaign is 3–4x ROAS within 60–90 days as the account accumulates data.

Most campaigns generate their first leads within the first week of going live. Meaningful optimization data typically accumulates over 30–60 days. Expect month one to be a learning phase, month two to show clear patterns, and month three onward to run with confidence.

Yes, home services is one of Whtnxt's core verticals. We've built and managed campaigns for HVAC, plumbing, roofing, landscaping, and general contractor businesses across Dallas, Fort Worth, Frisco, Plano, and the broader DFW metro.

Whtnxt handles everything: keyword research, campaign and ad group structure, ad copy, bid strategy, conversion tracking, negative keyword maintenance, landing page recommendations, and monthly reporting. You get a direct Slack or email line to Edward, not a rotating account manager.

Whtnxt charges 12% of monthly ad spend with a $500 minimum, same structure as Google Ads. Most small business Meta budgets run $1,500–$5,000/month, putting management fees at $500–$600/month. No retainer lock-in.

Boosting a post lets you pay to show it to more people. Real Meta Ads campaigns involve audience research, custom and lookalike audiences built from your customer list, creative testing across multiple ad sets, conversion-optimized objectives (not reach or engagement), and a feedback loop that adjusts spend based on actual cost per lead, not likes.

Yes, with the right targeting approach. Meta's detailed interest and job title targeting, combined with LinkedIn-imported lookalike audiences, makes it viable for B2B services targeting decision-makers in DFW. Whtnxt has run successful B2B campaigns for professional services, consulting, and SaaS companies in the Dallas area.

Whtnxt sets up Meta's Conversions API (CAPI) alongside the pixel for server-side event tracking, which improves attribution accuracy especially on iOS devices. Every lead is tracked with a UTM parameter back to the specific ad set and creative so you know exactly what's working.

Marketing automation is software that handles repetitive tasks like sending follow-up emails, routing leads to your CRM, confirming appointments, or alerting your sales team when a hot lead comes in. If you're manually copying leads from a form into a spreadsheet or following up on inquiries by hand, automation saves real hours every week.

Whtnxt primarily builds on n8n (an open-source automation platform) for workflow logic, combined with tools you may already use: GoHighLevel, HubSpot, Salesforce, ActiveCampaign, Google Sheets, and Zapier. The stack depends on what you already have and what makes sense at your budget.

When a lead submits a form, an automation workflow fires immediately: it creates a CRM record, sends a confirmation email or SMS to the lead, alerts the right salesperson (based on territory, service type, or availability), and sets a follow-up reminder if no one responds within a defined window, all in under five minutes, without anyone touching it manually.

Yes. Whtnxt built an automated lead routing and follow-up system for GOAT Home Services in Dallas that reduced lead response time from hours to under five minutes and eliminated missed leads sitting in an email inbox. The same pattern applies to any home services company that handles inbound web leads.

Whtnxt is based in Dallas, Texas. Edward Chalupa, the founder, works directly with every client. There is no account handoff to a junior team member. Most client communication happens over Slack, email, and monthly video calls.

Whtnxt works best with small and mid-size businesses in the $1M–$20M revenue range that have a marketing budget of at least $2,000/month in ad spend. Ideal clients are service businesses that generate leads online: home services, professional services, healthcare, and B2B service companies.

No. Whtnxt works month-to-month after the initial onboarding period. The only commitment is a 30-day notice period if you decide to pause or cancel. Most clients stay because the results compound over time, not because they're locked in.

You work directly with Edward Chalupa, not a team of account coordinators. Edward has 10+ years of paid media and marketing operations experience, has managed over $2.5M in revenue impact, and has absorbed a 58% budget cut while growing results. You get senior-level expertise without the overhead of a large agency.

Book a free 30-minute strategy call at calcom.whtnxt.io/echalupa. We'll discuss your current marketing situation, your goals, and whether Whtnxt is the right fit. If it makes sense, we'll outline a proposal and get started within a week.