Meta Ads · Facebook & Instagram · Dallas, TX
Meta Ads That Generate Leads, Not Just Impressions
Most businesses running Facebook and Instagram ads are optimizing for the wrong thing. We build full-funnel Meta campaigns that generate real demand and pair them with the automation that turns every lead into a booked call or sale.
Free 30-min strategy call · Dallas, TX · No commitment required
The Problem
Boosted Posts Aren't a Strategy.
Most small businesses either boost posts and hope for the best, or hire an agency that runs the same cookie-cutter campaign for every client. Neither works. Meta's algorithm rewards accounts with clear signals, strong creative, and a system that converts traffic after the click.
We build campaigns from the audience up: cold traffic, retargeting, and lookalike layers that work together, then connect the back-end automation so no lead goes cold.
- Full-funnel strategy: cold, warm, and retargeting audiences working together
- Creative direction and copy for ads that stop the scroll
- Meta Pixel + Conversions API setup for accurate attribution
- Lead form and landing page optimization
- Automated lead routing so prospects hear from you within minutes
- Plain-English reporting tied to revenue, not reach
What we do differently
We run ads AND build the system behind them
Most Meta agencies stop at the click. We build the lead routing, CRM automation, and follow-up sequences that turn clicks into customers, so your ad spend actually produces revenue.
Combined with Google Ads?
Running Google Ads and Meta Ads together with shared attribution and consistent messaging produces dramatically better results than either channel alone. See our Google Ads service →
What's Included
Full-Service Meta Ads Management
From audience strategy to lead automation: one team, one bill, one clear result.
Audience Strategy
Cold audience targeting built from your customer data, interest stacking, and behavioral signals. Lookalike audiences seeded from your best customers. Retargeting layers for website visitors and video viewers.
Ad Creative Direction
Copy and creative direction for static, carousel, and video ads. We write headlines and body copy that match your audience's intent at each funnel stage, not generic filler.
Meta Pixel & CAPI Setup
Proper Meta Pixel and Conversions API installation for server-side event tracking. Accurate attribution even with iOS privacy changes, so you know which campaigns are actually driving revenue.
Campaign & Budget Management
Campaign Objective selection, CBO vs ABO strategy, bid optimization, and budget pacing. We adjust daily based on performance signals, not monthly.
Lead Form & Landing Page
Meta Lead Forms optimized for quality over quantity, plus landing page audits for paid social traffic. Lower cost per lead, higher close rate.
Lead Automation
Every Meta lead automatically enters your CRM, triggers a confirmation to the prospect, and routes to the right person on your team, all in under 5 minutes.
Pricing
Meta Ads Management Pricing
Transparent pricing. No long-term contracts. Cancel or pause anytime.
Ramp-Up Month
$800 flat
First month covers full campaign setup: audience research, campaign structure, ad copy, pixel/CAPI setup, and launch.
- Audience research & targeting strategy
- Campaign structure & ad set build
- Ad copy (3 variants per placement)
- Meta Pixel + CAPI installation
- Lead form setup & CRM connection
Monthly Management
12% of ad spend
$500/mo minimum
Ongoing campaign optimization, creative testing, and lead automation.
- Audience refresh & expansion
- Creative testing & iteration
- Budget pacing & bid optimization
- Monthly performance report
- Lead routing automation
- Slack/email access to Edward
We'll audit your current Meta account and show you where budget is being wasted.
Ready to Make Your Meta Ads Actually Work?
Book a free 30-minute strategy call. We'll review your current Meta account or help you build one from scratch and show you exactly what a real full-funnel campaign looks like.
Get Your Free Strategy CallDallas, TX · No credit card required · No commitment